The Iconic COllection

our models

Lounge - Hybrid | Balboa | Jets & Bubbles | UV-C | Chlorinefree

Modena - Woodfired | HUUM Hive Wood | 8,5KW | Self-Setup

Como - Stainless Steel Rainshower | Essential design

Fera - Woodfired | Stove | Double-burner | Essential design

Why we beat competition

No MOQ's

We'll get our machine started, also for single-piece orders but as soon as you'll buy in 5+ or 10+ pieces, your margin goes sky high, and also logistics will decrease significantly

Next-gen support

Stilo supports you & your business. We'll start with marketing materials and depending on your order behavior we'll guide you with building the funnels as well.

the cherry on the cake

Chiel's journey that started in a small Dutch village and spread across the world.

With over 15 years of experience in wellness and outdoor design, our founder, Chiel Kraai, has built brands that shaped the industry.

From his first hot tub in 2009 to international names like Welvaere and Icetubs, his approach has always been the same. Stilo is the next chapter in that story. Stilo is the stainless steel wellness wholesaler, enabling Chiel to sell his design-focused products all over the world

from hot tub to European brand

How a dream grew into a wellness giant

It all started in the backyard of Chiel, an over-enthusiastic student who longed for a hot tub to spend his free time relaxing outdoors. Bubbling away in the open air was so much fun that Chiel decided more people should be able to enjoy it.

He soon sacrificed his own hot tub, but luckily found new ones quickly. And then another, and another. He found so many that the garden was littered with hot tubs. Not even the smallest blade of grass could see the sun anymore. It was time for his own place. One with more space and the opportunity to grow. That's how Welvaere came into being.

new products in a new chapter for chiel kraai

Serving the entire wellness market

Welvaere grew to become one of the largest wellness brands in the Netherlands. But as the company grew, so did the realization that some customers were looking for something different.

Chiel opened his notebook and started drawing, because that has been his passion since childhood: coming up with new products. And so we developed Stilo's Iconic Collection, made entirely of stainless steel, unique, and aimed at the highest segment of the market.

After building two European giants, a new story began.

Designed with 15+ years of experience, love, and passion for the product

Stilo Wellness was founded in 2025 by Chiel Kraai, driven by a team consisting of Pepijn ter Harmsel & Marijn ter Harmsel, two ambitious brothers who work on Stilo every day alongside Chiel.

It is the next chapter in the entrepreneurial story: a platform of premium distributors who will offer Stilo in the high-end segment of the wellness market. In 2025, we launched the Iconic Collection, and the first premium distributors are already on board.